# PHASEKIND

> PHASEKIND (phasekind.com) is an independent two-founder digital studio in Austin, Texas, run by Anastasiia Kuziak and Andre Taki. It designs and builds websites and digital identities, and runs SEO/GEO, paid advertising, organic content and AI automations for founders, small and mid-sized businesses, studios, distributors and makers.

- Location: Austin, Texas. Works with clients in Austin and remotely.
- Founders: Anastasiia Kuziak (brand, visual direction, client experience); Andre Taki (design engineering, systems)
- Works with: Founders, small and mid-sized businesses, studios, distributors and makers with a point of view
- Contact: andre@phasekind.com or https://www.phasekind.com/contact
- Instagram: https://www.instagram.com/phase_kind/
- Canonical site: https://www.phasekind.com

## Services

- [Website design & development](https://www.phasekind.com/services/web-design): PHASEKIND is an independent two-founder studio in Austin, Texas that designs and builds websites for founders, small and mid-sized businesses, studios, distributors and makers. A website project covers content structure and copy direction, art direction, responsive design, front-end development, CMS or commerce setup, and accessibility and launch checks. It suits a business whose website no longer reflects the quality of its work, or a new business that needs a clear identity from the start. We begin with the work, the audience and the one action the site has to support, design the whole journey including mobile navigation and the moment someone decides to get in touch, and choose the CMS around who will maintain it. Recent examples are Eye Charm’s photography-led studio site, David Eimer’s editorial real-estate site built around Austin’s neighborhoods, and Alliance Chemical’s storefront. We work with businesses in Austin and remotely.
- [SEO & GEO](https://www.phasekind.com/services/seo): PHASEKIND provides SEO and GEO (generative engine optimization) for small and mid-sized businesses with real expertise to share. The work covers technical access (indexing, canonicals, internal links and structured data), service and product pages, editorial content and Search Console reporting. GEO applies the same foundation to how AI answer engines such as ChatGPT, Perplexity and Google’s AI Overviews find, interpret and cite a business. It suits a business whose knowledge, products or services are hard to discover, or whose content library needs a clearer commercial purpose. Each engagement starts with a baseline that separates brand searches from discovery, then organizes expertise into clear pages, and measures what changed with dates and limits stated. For Alliance Chemical, organic blog clicks rose 18.6% in the 90 days to September 18, 2026. We do not promise rankings or AI citations.
- [Paid advertising](https://www.phasekind.com/services/paid-advertising): PHASEKIND plans paid advertising together with the page it sends people to, for small and mid-sized businesses with a defined offer. The work covers a conversion-path review, audience and search-intent planning, campaign structure, creative direction, landing pages and reporting. It suits a business that needs to reach more of the right people, test a new proposition, or improve the path from paid traffic to an inquiry or purchase. We review the landing page before spend goes up, because an ad cannot fix a page that doesn’t answer the visitor’s question. Media spend is scoped separately from the studio fee, and reports separate platform-reported conversions from qualified leads and sales, so a campaign is judged on the outcome the business actually needs.
- [Organic content & social](https://www.phasekind.com/services/organic-content): PHASEKIND runs blog and Instagram content for small and mid-sized businesses that have expertise but too little time to publish consistently. The work covers editorial planning, writing and editing, publishing, coordination between the website and social channels, and regular review. Topics come from real customer questions and the work the business already does, so each piece answers something people search for or ask in person. It suits a team with knowledge and work worth showing but no structure for publishing it. We turn that material into a sustainable editorial practice, connect articles to the relevant products or services, and review what brought people in. Current work includes the Alliance Chemical blog and ongoing Instagram management for Alliance Chemical.
- [AI automations & business systems](https://www.phasekind.com/services/ai-automations): PHASEKIND builds AI automations and connected business systems for small and mid-sized businesses, around how the company already works: lead intake and follow-up, document and information systems, and AI-assisted drafting or classification. Each workflow is mapped first, uses fixed rules where rules work, and keeps a person reviewing consequential decisions. It suits a business moving information between inboxes, spreadsheets, storefronts and internal tools, and losing time or context at each handoff. Before choosing a model or tool, we define the trigger, the owner, the failure path and the outcome the workflow should improve, so the system explains what happened when something goes wrong. Examples are the technical document library we built for Alliance Chemical, organized around products, identifiers and real buying tasks, and Alliance’s supervised AI sales agent, which drafts quotes and emails for a person to approve.

## Work

- [Eye Charm: A closer look at the craft. A clearer path to the chair.](https://www.phasekind.com/work/eye-charm): Eye Charm is a lash and brow studio in Hyde Park, Austin. We built its website around the work itself: close-up client photography, clear service information and a direct route to booking. Art direction, interaction and local search all support the same decision—choosing a studio you trust. (2026, Live)
- [Solid Barrel: A new packaging brand with a drum you can turn in your browser](https://www.phasekind.com/work/solid-barrel): Solid Barrel sells steel and HDPE drums, IBC totes, pails, jerricans, bottles and fittings, new and reconditioned, from a 50,000 square foot warehouse in Taylor, Texas. "For everything you fill." (2026, Pre-launch)
- [Alliance Chemical: A chemical storefront, backed by content people search for](https://www.phasekind.com/work/alliance-chemical): Alliance Chemical is a family-run chemical supplier in Taylor, Texas, founded in 1998. It ships ACS, technical and food-grade chemicals to 48 states and serves 55,000 customers, from research labs to NASA. Andre is its Chief Commercial Officer and manages the blog and Instagram. We built the storefront and docs.alliancechemical.com, its searchable technical library. The ongoing work connects commerce, editorial content, organic social, search visibility and the systems behind an order. (2024–2026, Live)
- [Eye Charm Academy: An eight-week online academy where every set gets a real critique](https://www.phasekind.com/work/eye-charm-academy): Eye Charm's second business: an eight-week online program that turns the studio's one-on-one training into cohorts, on its own domain, separate from the studio site. (2026, Enrolling)
- [David Eimer: A city to know. A place to call home.](https://www.phasekind.com/work/david-eimer): An editorial real-estate website for David Eimer, built around Austin's neighborhoods, the public record and the decisions behind a purchase or a sale. (2026, In development)

## Notes

- [Vibe coding vs agentic coding: 93 PRs, measured](https://www.phasekind.com/notes/vibe-coding-vs-agentic-coding): Vibe coding ships AI-written code unread. Agentic coding has agents write it while tests and people oversee it. One storefront: 93 PRs in 17 days. By Andre Taki, 2026-10-05.
- [What is an MCP server? A real one, measured](https://www.phasekind.com/notes/what-is-an-mcp-server): A program that gives AI apps tools to call through the Model Context Protocol. Alliance Chemical’s has 169; 79% of its 38,328 calls were reads. By Andre Taki, 2026-10-02.
- [AI agents for business: a sales agent, measured](https://www.phasekind.com/notes/ai-agents-for-business): An AI agent uses tools to do work, not just chat. A sales agent we built sent 1,811 emails and created 161 orders and 129 invoices in two months. By Andre Taki, 2026-10-01.
- [How to rank in Google AI Overviews](https://www.phasekind.com/notes/how-to-rank-in-google-ai-overviews): Google says an indexed page with a snippet can appear, no special optimization. On one client site, AI features reached 35% of weekly Google impressions. By Andre Taki, 2026-09-30.
- [How to get your business cited by ChatGPT](https://www.phasekind.com/notes/how-to-get-your-business-cited-by-chatgpt): Across 27 chemical searches, ChatGPT cited Alliance Chemical, a site PHASEKIND builds and runs, more than any other site. Wikipedia included. By Andre Taki, 2026-09-28.
- [Is llms.txt worth it? The 2026 evidence](https://www.phasekind.com/notes/is-llms-txt-worth-it): Not for Google: Google says llms.txt neither helps nor harms rankings. Ahrefs found 97% of the files got no requests; SEO audit tools asked most often. By Andre Taki, 2026-09-27.
- [A document library starts with the question someone needs answered.](https://www.phasekind.com/notes/alliance-document-library): What the Alliance Chemical library shows about organizing technical information around products, identifiers and real buying tasks. By Andre Taki, 2026-09-20.
- [When the blog becomes the front door.](https://www.phasekind.com/notes/alliance-blog-search): Alliance’s search data shows how much of a commerce site’s audience can arrive through an article—and why those visits need context. By Andre Taki, 2026-09-20.
- [Let the visitor get close enough to judge the work.](https://www.phasekind.com/notes/designing-eye-charm): The design decisions behind Eye Charm’s photography-led website, from the opening image to the service menu and booking link. By Andre Taki, 2026-09-20.
- [Before automating a task, define the handoff.](https://www.phasekind.com/notes/automation-human-handoff): A practical way to scope an automation: start with its input, decision, owner and failure path before choosing a model or tool. By Andre Taki, 2026-09-20.

## Studio

- [Studio and founders](https://www.phasekind.com/studio): who runs PHASEKIND and how projects are staffed.
- [Start a project](https://www.phasekind.com/contact): inquiry form with project type and budget range.
- [All services](https://www.phasekind.com/services), [all work](https://www.phasekind.com/work), [all notes](https://www.phasekind.com/notes)

## Optional

- [Full text for language models](https://www.phasekind.com/llms-full.txt): every service, case study and note in one file.
- [Privacy](https://www.phasekind.com/privacy)
- [Sitemap](https://www.phasekind.com/sitemap.xml)