All workEye Charm AcademyEnrolling

An eight-week online academy where every set gets a real critique

Industry
Education
Made
Web design, Development, Platform
Stack
Next.js · Stripe · Streaming video · Claude vision triage
Year
2026 · Founding cohort enrolling
eyecharmacademy.com
Eye Charm Academy website
In short

Eye Charm's second business: an eight-week online program that turns the studio's one-on-one training into cohorts, on its own domain, separate from the studio site.

01 · Who it's for

Working lash artists who want Eastern-European volume technique from someone who does it every day, and who need feedback on their real sets, not a certificate for watching videos.

02 · What made them different

Ana critiques every submitted set by name within 48 hours against a 140-point rubric. That promise is the product. The platform had to make it sustainable without turning her evenings into grading.

03 · The visual idea

The educator, at work, in the room. A soft portrait, a serif with a handwritten accent, a warm palette lifted from the studio, and an honest 'what's graded' page that shows the rubric before anyone pays.

04 · What we built

A Next.js platform with authentication, Stripe Checkout including buy-now-pay-later, an enrollment state machine for refunds, repeats and deferrals, lesson drip and gating, quizzes, streaming video, and a submission pipeline where vision triage drafts feedback that Ana verifies before a student sees it.

05 · How interaction carries the identity

Students upload a photo and a process video; the rubric fills in live as feedback arrives. Certificates carry a snapshot of the rubric and can be verified publicly by anyone the student sends them to.

eyecharmacademy.com
Eye Charm Academy on desktop
Eye Charm Academy on a phone
Detail · Eye Charm Academy
Facts
8 wk
cohort program, drip-released
140-point
rubric behind every critique
48 h
feedback on every set, educator-verified
BNPL
Affirm and Klarna at checkout
Next projectEye CharmA closer look at the craft. A clearer path to the chair.