The notebook / Phasekind

What the work
teaches us.

Decisions, observations and useful details from making websites and the systems around them.

02 / Agents / Explainer

What is an MCP server? A real one, measured ↗

A program that gives AI apps tools to call through the Model Context Protocol. Alliance Chemical’s has 169; 79% of its 38,328 calls were reads.

Andre Taki ·
04 / Search / Evidence

How to rank in Google AI Overviews ↗

Google says an indexed page with a snippet can appear, no special optimization. On one client site, AI features reached 35% of weekly Google impressions.

Andre Taki ·
05 / Search / Evidence

How to get your business cited by ChatGPT ↗

Across 27 chemical searches, ChatGPT cited Alliance Chemical, a site PHASEKIND builds and runs, more than any other site. Wikipedia included.

Andre Taki ·
06 / Search / Evidence

Is llms.txt worth it? The 2026 evidence ↗

Not for Google: Google says llms.txt neither helps nor harms rankings. Ahrefs found 97% of the files got no requests; SEO audit tools asked most often.

Andre Taki ·
08 / Search / Evidence

When the blog becomes the front door. ↗

Alliance’s search data shows how much of a commerce site’s audience can arrive through an article—and why those visits need context.

Andre Taki ·